05 · Journal

The Journal.

Notes from a London fashion house on lace, tailoring, evening dressing and keeping good clothes good. 40 guides, written for anyone who loves getting dressed after dark.

Start here

Navy floral lace pencil skirt worn with a navy jacket and black peep-toe heels Lace How to Wear Lace: A Modern Guide for Day and Night A practical guide to wearing lace from morning to midnight, with pairings, proportions and the details that keep it modern. Oct 2025 · 5 min read Woman in a black satin slip dress and heels in front of a red velvet curtain Occasion dressing Date Night Outfit Ideas for Every Kind of Evening Romantic, comfortable outfits for dinners, drinks, gigs, the theatre and cosy nights in, with formulas you can repeat. Feb 2026 · 4 min read Woman in a black midi dress with a cut-out front and strappy black sandals The black wardrobe How to Wear All Black Without Looking Flat Black is the easiest colour to wear and the hardest to wear well. Here is how to give an all-black outfit depth, shape and life. Nov 2025 · 5 min read Black and white photograph of a grey wool coat, sheer tights and patent heels Wardrobe & care How to Build an Evening Capsule Wardrobe A small, considered set of evening pieces that all work together, from the first dress to the last pair of shoes, and how to build it slowly. Jan 2026 · 5 min read

Lace

Black tailored blazer worn over a sheer black lace maxi skirt Lace Lace and Tailoring: How to Mix Soft and Sharp Why lace and tailoring work so well together, and how to combine them for the office, dinner and formal evenings. Aug 2026 · 4 min read Back of a white lace dress with a lace-up bodice, seen in a garden Lace How to Wash and Care for Lace Clothing A calm, step-by-step guide to washing, drying, pressing and storing lace, so your favourite pieces keep their shape. Mar 2026 · 5 min read Two women laughing at a party, one in a black top with a lace neckline Lace Lace Top Outfit Ideas That Never Look Overdone Easy, grown-up ways to wear a lace top with jeans, trousers, skirts and knits, from weekday lunches to late dinners. Feb 2026 · 4 min read Black lace and tulle dress with ankle-strap heels, seated on a bar stool Lace How to Style a Black Lace Dress for Every Occasion One black lace dress, styled five ways: from office drinks to a winter wedding, with the shoes, layers and jewellery that suit each. Dec 2025 · 4 min read Black floral lace draped over a woman in deep shadow Lace Types of Lace Explained: Chantilly, Guipure and More A clear guide to Chantilly, guipure, Alençon, Leavers and more: how each lace is made, how to spot it and how it wears. Nov 2025 · 5 min read Navy floral lace pencil skirt worn with a navy jacket and black peep-toe heels Lace How to Wear Lace: A Modern Guide for Day and Night A practical guide to wearing lace from morning to midnight, with pairings, proportions and the details that keep it modern. Oct 2025 · 5 min read

Occasion dressing

Woman in a long navy coat over a black dress walking down a city street Occasion dressing London Evening Style: How the City Dresses After Dark Dark colours, a good coat, shoes you can walk in and a romantic streak: how London dresses for an evening out, and how to borrow the look. Jul 2026 · 4 min read Woman in a black strappy mini dress holding a round beaded clutch Occasion dressing What to Wear to Dinner: Smart, Romantic Outfit Ideas From neighbourhood bistro to tasting menu: how to dress for dinner so you feel comfortable, polished and a little romantic. May 2026 · 4 min read Three friends walking down a city street in red, black and blue satin slip dresses Occasion dressing Birthday Dinner Outfit Ideas to Feel Like Yourself How to choose a birthday dinner outfit that feels special and still unmistakably yours, from the restaurant to the bar afterwards. May 2026 · 4 min read Woman in a gold brocade dress with an open back beside a grand piano Occasion dressing What to Wear to the Theatre or Opera in London The West End has no strict rules, which is exactly why a good theatre outfit matters. Here is how to dress for plays, opera and gala nights. May 2026 · 5 min read Woman with curly hair in a black cut-out midi dress against a pink backdrop Occasion dressing What to Wear on a First Date (Without Overthinking It) Calm, practical advice on what to wear on a first date, with outfit formulas for coffee, drinks, dinner and everything in between. Feb 2026 · 4 min read Woman in a black satin slip dress and heels in front of a red velvet curtain Occasion dressing Date Night Outfit Ideas for Every Kind of Evening Romantic, comfortable outfits for dinners, drinks, gigs, the theatre and cosy nights in, with formulas you can repeat. Feb 2026 · 4 min read Floor-length black velvet gown with a front slit and long sleeves Occasion dressing Black Tie Optional: What to Wear as a Guest What black tie optional really asks of a guest, and how to choose between a long gown, a cocktail dress and evening tailoring. Jan 2026 · 5 min read Woman in a fitted black midi dress with a cut-out bodice and side slit Occasion dressing Cocktail Attire for Women: What It Means and How to Dress What "cocktail attire" really means on an invitation, with dresses, separates, shoes and accessories that fit the code. Dec 2025 · 4 min read Woman in a shimmering metallic mini dress with a platinum bob under violet light Occasion dressing New Year's Eve Outfit Ideas Beyond Sequins Sequins are not the only way to sparkle at midnight. Here is how to dress for New Year's Eve with velvet, lace, sheer layers and tailoring. Dec 2025 · 4 min read Two women side by side, one in a burgundy velvet dress and one in black Occasion dressing Winter Wedding Guest Outfits That Feel Elegant How to dress for a winter wedding with warmth and elegance, from velvet and long sleeves to the right coat, colour and shoes. Nov 2025 · 4 min read

The black wardrobe

Woman in a navy tailored blazer standing by a window The black wardrobe Quiet Luxury for Evenings: Dressing Up Without Logos How to dress for dinner, the theatre or a party without a single logo, letting cut, fabric and fit carry the whole look. Jul 2026 · 5 min read Strapless gown with a black lace bodice and an ivory tulle skirt The black wardrobe Black and Ivory: How to Wear the Classic Contrast Black and ivory is softer than black and white and just as striking. Here is how to balance the pairing, from knitwear to evening lace. Jun 2026 · 4 min read Woman in a classic black sleeveless dress with a front slit The black wardrobe The Little Black Dress: How to Choose Yours From Chanel's 1926 design to today, how to choose a little black dress that suits your life, and how to style it for every occasion. Feb 2026 · 4 min read Woman in a black midi dress with a cut-out front and strappy black sandals The black wardrobe How to Wear All Black Without Looking Flat Black is the easiest colour to wear and the hardest to wear well. Here is how to give an all-black outfit depth, shape and life. Nov 2025 · 5 min read Woman in a black slip dress beside a classical marble bust in red light The black wardrobe Dark Romantic Style: A Guide to the Aesthetic Lace, black, candlelight and a hint of melancholy. A guide to the dark romantic aesthetic, where it comes from and how to wear it now. Nov 2025 · 4 min read Woman with a black bob in a deep red satin dress The black wardrobe Black and Burgundy Outfits: The Colour Pairing for Autumn Black and burgundy is the richest colour pairing of the colder months. Here is how to wear it, from a single accent to a full deep red outfit. Oct 2025 · 4 min read

Style guides

Woman with long hair in an oversized jacket slipping off one shoulder Style guides Layering Lace Under Knitwear: The Easy Romantic Trick The easy romantic trick of wearing lace under a jumper or cardigan, with tips on fit, colour and which pieces to layer. Sept 2026 · 4 min read Woman in a black jacket over a cropped top in red and black light Style guides How to Wear a Waistcoat: A Women's Styling Guide A practical guide to wearing a waistcoat, from a buttoned vest on its own to layered tailoring and a waistcoat with a skirt. Sept 2026 · 4 min read Black A-line skirt with a white shirt and sheer tights reflected in a mirror Style guides Plaid Skirt Outfits: From Office to Evening How to wear a plaid or tartan skirt from a weekday morning to a dinner reservation, with pairings for minis and midis alike. Aug 2026 · 4 min read Full white mini skirt with lace tights and red stiletto heels Style guides Pleated Mini Skirt Outfits for Autumn and Winter How to wear a pleated mini in the colder months, with the tights, knitwear, boots and coats that make it work from October to March. Aug 2026 · 4 min read Black lace bralette top styled with high-waisted trousers and a long black coat Style guides How to Style a Corset Top for Real Life A practical guide to wearing a corset top with jeans, tailoring and skirts, from the right fit to the right layer on top. Jun 2026 · 4 min read Woman seated in a voluminous ruffled tulle gown with strappy heels Style guides Halter Neck Dresses: Who They Suit and How to Style Them Which body shapes a halter neckline flatters, what to wear underneath, and how to style a halter dress from summer days to black tie. May 2026 · 4 min read Back view of a black long-sleeve top with a cut-out open back and a tie Style guides Open-Back Tops: What to Wear Underneath and How to Style Them The bra solutions, layers and outfit pairings that make an open-back or backless top easy to wear, from dinner to a summer party. Apr 2026 · 4 min read Woman in an oversized black blazer with sheer black tights and tinted glasses Style guides How to Wear a Blazer Dress, Day to Night How to wear a blazer dress from the office to dinner, with tips on fit, layering, tights, shoes and the tuxedo dress for evening. Apr 2026 · 4 min read Sheer black chiffon dress lifted at the hem, worn with black heels Style guides How to Wear Sheer Tops Tastefully What to wear under a sheer top, which fabrics flatter, and how to layer chiffon, lace and mesh for day and evening. Apr 2026 · 4 min read

Wardrobe & care

Woman in an all-black outfit on a red leather Chesterfield sofa Wardrobe & care Restocks and Waitlists: Why We Don't Do Limited Drops Why our pieces come back after they sell out, how the waitlist works in principle, and why we think limited drops are the wrong model for good clothes. Oct 2026 · 4 min read Long brown faux fur coat worn open over sheer black stockings Wardrobe & care Autumn Winter Evening Wardrobe Essentials The coats, knits, skirts and layers that carry you through cold nights out, with outfit ideas that stay warm without losing their romance. Sept 2026 · 4 min read Woman in a long black dress with sheer tights seated in an armchair Wardrobe & care Fit Over Size: Finding Evening Wear That Works on Your Body Size labels vary from shop to shop. Here is how to judge fit on your own body, and which alterations a good tailor can make. Aug 2026 · 4 min read Woman in a leather mini dress and lace sleeves walking up stone steps Wardrobe & care How to Measure Yourself for Clothes Bought Online Five measurements, one soft tape and ten minutes: how to measure yourself properly and use a size guide with confidence. Jul 2026 · 5 min read Black tulle and chiffon skirt over sheer black tights and platform heels Wardrobe & care Crepe, Jersey, Chiffon: A Fabric Guide for Eveningwear How crepe, jersey and chiffon are made, how each behaves on the body, and which one to choose for dresses, tops and evening layers. Jun 2026 · 4 min read Black patent stiletto and fishnet stocking against a dark curtain Wardrobe & care Dry Clean or Hand Wash? How to Read Care Labels A plain-English guide to the five care symbols on UK labels, and how to decide whether a delicate piece can go in the sink. Mar 2026 · 4 min read Two women in a leopard-print coat and a black leather jacket Wardrobe & care Cost Per Wear: How to Buy Fewer, Better Clothes The simple sum that changes how you shop, plus the checks that tell you whether a garment will actually last long enough to earn its price. Mar 2026 · 4 min read Two long faux fur coats worn with fishnet tights and black heels Wardrobe & care How to Store Delicate Clothes So They Last What to hang, what to fold and how to keep moths out, with storage habits borrowed from museum conservators. Jan 2026 · 5 min read Black and white photograph of a grey wool coat, sheer tights and patent heels Wardrobe & care How to Build an Evening Capsule Wardrobe A small, considered set of evening pieces that all work together, from the first dress to the last pair of shoes, and how to build it slowly. Jan 2026 · 5 min read

The list

Be first to know.

Launch date, first looks, restocks and waitlist openings, straight to your inbox.